If there is anything women love, it is to look beautiful and to have gorgeous skin. But, how can that be achieved without polluting your skin with harsh chemicals? As the demand for safer and effective skincare solutions grow, companies are answering these requests such as Botanic Organic. We had an opportunity to catch up with skincare expert and creator of Botanic Organic, Nancy Newsom, as she shares her back story on why she started the company along with actual ways women can fight the battle against aging in a safe a effective way.
We: Tell us about your background and how you got into the skincare industry.
Nancy: I grew up in Canada where I received a degree in education from McGill University. In 1992, my husband, our young son and I moved to the San Franscisco Bay area. While raising my young family, I taught English As A Second Language (ESL) to engineers and scientists in the Silicon Valley workplace in addition to owning and managing several rental properties in Canada. In 2011, I co-founded and launched Botanic Organic, a natural and organic artisan crafted skin care company.
We: Do you think there is a more conscious effort in the cosmetic industry to implement safer skin care products?
Nancy: Absolutely. As consumers become more conscientious about the ingredients that are found in the cosmetics that they use, the natural and organic cosmetics market continues to grow. According to the US marketing research firm, Transparency Market Research, one of the key growth drivers for the global skincare market is the ever-growing market for anti-aging products. Two factors that are slowing this growth are the trends toward using natural and organic ingredients instead of easily manufactured factory chemicals and the bans on animal testing. The growing concern over the use of natural ingredients has caused many manufacturers to turn towards the organic market for innovation, and this has paved the way for new eco-friendly companies like Botanic Organic to thrive.
We: What trends, if any, are you seeing in the cosmetic industry that are actually harmful (or aging) the consumer?
Nancy: There is a tendency to “do too much” to our skin to the point where we irritate it and perpetuate problems. I have customers who have suffered from a professional chemical peel that has badly burned their skin. People overuse those sonic-type cleansing brushes to the point where their skin becomes raw. I also know that some who battle with acne use harsh products that strip skin’s acid mantle leaving their complexions more susceptible to infection and irritation. I believe that our skin has the ability to do balance and heal on it’s own if you give it a gentle and nutrient rich environment in which to thrive. We need to be gentle with our skin, but I’m not sure this is the message that the cosmetic industry is always giving us.
Botanic Organic Cosmetics Presenting a New Natural Skin Care Line at The Expant Woman Event focused on Woman Entrepreneurs and Leadership in San Francisco
We: What is Botanic Organic and what inspired it?
Nancy: Creating my own personal skin care products began as a hobby after I became aware of the toxic ingredients that can be found in mainstream body care products. I was concerned about the cumulative impact of using many different types of conventional body care products each and every day over my lifetime. Since I was now crafting for myself, I could choose the finest quality organic and raw ingredients available and would know exactly what I was putting onto my skin. With my early formulations, my only thought was to stop doing harm, but I was quite surprised when I started to see serious improvements to my skin. I guess I suffered from the same attitude back then that many others share still today; that natural products are obviously healthier for us, but that they don’t really work as well as the mainstream brands.
This belief was proved wrong and from that time forward, I found myself compelled to research more about these natural compounds and started to experiment with them. I took classes at a San Francisco area school called The Nova Studio that offers classes in creating soaps and natural skin and body care products. I learned how to make plant extracts and distillates, lotions, creams, serums and balms. I also attended a natural perfuming seminar from a local San Francisco aromatherapy legend, Jeanne Rose. In the beginning there was no intention to make a business out of this blossoming hobby, but when a friend of mine became interested in what I was doing, we began creating products together to give to friends and family. Over time, this collaboration developed into Botanic Organic.
We: Which type of woman is this brand more suitable for (older women, younger women, certain ethnicities, etc.)
Nancy: The interesting thing about using truly natural products, is that the organic compounds found in whole, raw, plant-based ingredients are as beneficial in helping balance young, blemish prone skin as they are in nourishing and repairing mature, environmentally damaged skin. It’s incredibly cool how well nature can care for all of us! We teach our clients to practice a little of their own alchemy by mixing our products to create the perfect solution for their own skin on any given day.
We: Give us three daily tips women should follow for gorgeous skin?
Double cleanse your skin most nights! During the first step, use a gentle, oil-based cleanser to rid skin of surface dirt and residue from moisturizers and sunscreens. We recommend our Tangerine & Lemon Facial Cleansing Oil for this phase. Contrary to popular belief, oil based cleansers will not aggravate acne or cause new breakouts. They are much gentler to the skin than conventional cleansers with sulfate-based detergents. When you have melted away the dirt and makeup from your face, rinse and apply the second cleanser. This time the job is to purify the skin, not to remove makeup or debris. A good choice for this second phase of cleansing would be our Honey & Licorice Daily Cleansing Grains to remove any lasting residue and to soften, exfoliate and condition your skin.
Start using an oil serum to protect and add reparative nutrients to your skin. We created Pomegranate & Argan Antioxidant Oil Serum with a blend of raw, organic oils, rich in antioxidants, essential fatty acids and beta-carotenes, to penetrate deep into tissue layers to provide a uniquely holistic solution for most skin-type problems. If you’re new to using an oil serum, you’re in for a pleasant surprise. This one is exceptionally lightweight, gives your skin a healthy glow, and will quickly become indispensable to your beauty regime.
Protect your skin from the sun! It’s much easier and less expensive to prevent damage now than to fix it later. Ultraviolet radiation breaks down skin’s collagen and elastin fibers. Use a daily moisturizer that slows this process and is also healthy and beneficial to your skin. Our Raspberry & Green Tea Daily Defense Moisturizer provides daily UVA/UVB protection for your face by combining the benefits of green tea extract with skin-loving, earth friendly 11% non-nanoparticle zinc oxide.